It’s easy and in fact correct to think of innovation as a process. But if a company is to maximize and leverage innovation— to make it stand above the crowd— it must embed innovation in its culture, to make it the default position for how “things are done around here.” Innovation must become continuous and […]

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It’s easy and in fact correct to think of innovation as a process. But if a company is to maximize and leverage innovation— to make it stand above the crowd— it must embed innovation in its culture, to make it the default position for how “things are done around here.” Innovation must become continuous and engage employees as well as customers. This article is a tall order made manageable for reinventing innovation.

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